Research
Determinants of E-waste Recycling Intention in India: The Influence of Environmental Concern, Attitude and Economic Incentives
Authors:
Muhammed Sajid ,
Cochin University of Science and Technology, IN
About Muhammed
School of Management Studies
. Zakkariya K. A.,
Cochin University of Science and Technology, IN
About .
School of Management Studies
Harry Joy
Cochin University of Science and Technology, IN
About Harry
School of Management Studies
Abstract
The primary objective of this empirical study is to identify the antecedents of e-waste recycling and the role played by economic incentives in encouraging this behaviour among Indians. The theory of planned behaviour was employed to achieve the motive, and a web-based survey was used to collect data. A total of 338 responses from Indian urban households were taken for the PLS-SEM analysis. The statistical analysis revealed that environmental concern and attitude contribute to e-waste recycling intention. The study also documented the insignificant moderating role of green economic incentives in the relationship between the antecedents and e-waste recycling intention. This paper offers practical implications for fuelling e-waste recycling, especially regarding the implementation of economic incentives to promote e-waste recycling.
How to Cite:
Sajid, M., Zakkariya K. A., . and Joy, H., 2022. Determinants of E-waste Recycling Intention in India: The Influence of Environmental Concern, Attitude and Economic Incentives. Colombo Business Journal, 13(1), pp.119–140. DOI: http://doi.org/10.4038/cbj.v13i1.91
Published on
30 Jun 2022.
Peer Reviewed
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