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Determinants of E-waste Recycling Intention in India: The Influence of Environmental Concern, Attitude and Economic Incentives

Authors:

Muhammed Sajid ,

Cochin University of Science and Technology, IN
About Muhammed
School of Management Studies
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. Zakkariya K. A.,

Cochin University of Science and Technology, IN
About .
School of Management Studies
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Harry Joy

Cochin University of Science and Technology, IN
About Harry
School of Management Studies
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Abstract

The primary objective of this empirical study is to identify the antecedents of e-waste recycling and the role played by economic incentives in encouraging this behaviour among Indians. The theory of planned behaviour was employed to achieve the motive, and a web-based survey was used to collect data. A total of 338 responses from Indian urban households were taken for the PLS-SEM analysis. The statistical analysis revealed that environmental concern and attitude contribute to e-waste recycling intention. The study also documented the insignificant moderating role of green economic incentives in the relationship between the antecedents and e-waste recycling intention. This paper offers practical implications for fuelling e-waste recycling, especially regarding the implementation of economic incentives to promote e-waste recycling.
How to Cite: Sajid, M., Zakkariya K. A., . and Joy, H., 2022. Determinants of E-waste Recycling Intention in India: The Influence of Environmental Concern, Attitude and Economic Incentives. Colombo Business Journal, 13(1), pp.119–140. DOI: http://doi.org/10.4038/cbj.v13i1.91
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Published on 30 Jun 2022.
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