Research
Factors Predicting Consumers’ Continuance Intention to Use Mobile Wallets: Evidence from Kerala, India
Authors:
P. Smitha Xavier ,
Cochin University of Science and Technology, IN
About P. Smitha
School of Management Studies
K. A. Zakkariya
Cochin University of Science and Technology, IN
About K. A.
School of Management Studies
Abstract
Mobile wallets are novel and is commanding attention globally as an alternative means of payment. As far as any technology is concerned, continued usage of the system is far more important than its initial adoption, on which prior literature has concentrated upon. The purpose of this study is to examine the factors that predict a mobile wallet user’s usage continuance intention. The study, based on a valence framework, analyses the effect of the various dimensions of valence, namely the effect of positive valence (hedonic value, utilitarian value, monetary value and social value) and negative valence (perceived risk) on the usage continuance intention of mobile wallet users in Kerala. Data was collected from 134 participants through a self-administered online questionnaire, and variance based PLS-SEM was used for analysis. The results of the study indicate that both positive and negative valence significantly predicted the usage continuance intention.
How to Cite:
Xavier, P.S. and Zakkariya, K.A., 2021. Factors Predicting Consumers’ Continuance Intention to Use Mobile Wallets: Evidence from Kerala, India. Colombo Business Journal, 12(1), pp.114–144. DOI: http://doi.org/10.4038/cbj.v12i1.73
Published on
29 Jun 2021.
Peer Reviewed
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