Reading: Dynamics of Voter Satisfaction: Empirical Investigation of Young Indian Voters

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Dynamics of Voter Satisfaction: Empirical Investigation of Young Indian Voters

Authors:

Mohd Danish Kirmani ,

Galgotias College of Engineering and Technology, IN
About Mohd Danish
Department of Management Studies
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Nirupa Lakshmi,

Galgotias College of Engineering and Technology, IN
About Nirupa
Department of Management Studies
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Faiz Hasan,

IIM Indore, IN
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Yogendra Pal Bhardwaj

GLA University, IN
About Yogendra Pal
Institute of Business Management
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Abstract

The objective of the present study was to identify factors that sensitise voters towards the political system and stimulate them for active participation in the election process. The study also aimed to examine the role of these factors in increasing the voter satisfaction. Data was generated from a sample of 194 young voters. One contribution of the study was to validate a scale measuring political sensitivity of voters. Findings also revealed that the higher the economic and global consideration (EGC) among voters the lesser will be their satisfaction with the existing political system. The predictors of EGC are observed to be social considerations (SC) and perceived risk (PR). Findings of the study also suggest that higher perceived knowledge of voters will lead to increased involvement in the political system. The study is pioneering as it initiates efforts for comprehensive analyses of the Indian voters for better understanding of factors that affect their political sensitivity.

How to Cite: Kirmani, M.D., Lakshmi, N., Hasan, F. and Bhardwaj, Y.P., 2019. Dynamics of Voter Satisfaction: Empirical Investigation of Young Indian Voters. Colombo Business Journal, 10(2), pp.75–102. DOI: http://doi.org/10.4038/cbj.v10i2.51
Published on 31 Dec 2019.
Peer Reviewed

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